Senior Email Marketing Manager (Salesforce Marketing Cloud)

Company: 1-800Accountant
Location: Seattle
Posted on: November 13, 2024

Job Description:

Senior Email Marketing Manager (Salesforce Marketing Cloud)We are seeking an experienced and detail-oriented Email Marketing Manager to join our team. The ideal candidate will have in-depth experience with Salesforce Marketing Cloud and a proven track record of executing high-impact email marketing campaigns. This role will strategically plan, implement, and optimize email marketing efforts that drive engagement, retention, and revenue.A successful candidate will have experience managing all aspects of email marketing automation, including strategy development, reporting on campaigns and nurtures, list segmentation, and campaign optimization. The ideal candidate has experience in marketing automation platforms such as Salesforce Marketing Cloud, executing campaigns within a B2B marketing environment, and working with other marketing technologies.Who we are at 1-800Accountant:At 1-800Accountant, we believe in using business as a force for good. We are defining a new accounting services model to help business owners navigate the new economy. We combine technology with a dedicated accountant to serve the needs of start-ups, entrepreneurs, and small businesses by providing extraordinary service at an affordable price. Our team helps business owners focus on their passion for their business while helping them with their finances, creating a collaborative effort to help their business thrive.What does the Job Entail?

• Drive email content and day-to-day email marketing and execution
• Design and implement Salesforce email marketing campaigns, marketing automation, and personalization strategies
• Establish campaigns to support various stages of sales funnel, including prospecting, nurture, up-sell/cross-sell, and retention
• Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
• Collaborate with the Content team to create and develop forms & landing pages to develop high-impact testing schedules and methodologies
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
• Determine behavior milestones/triggers for email campaigns
• Take a proactive approach to improving systems and software integrations by studying current practices and new trends to better our lead generation efforts
• Understand existing tech stack to identify optimizations and evaluate the onboarding of new toolsRequirements:
• Proven track record of building and growing email marketing and automation revenue
• 3-5+ years of experience in email marketing with a focus on Salesforce Marketing Cloud
• Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Audience Builder
• Subject matter expert on the implementation of data-driven dynamic and personalized content within email
• B2B or Lead generation and nurture experience working in Salesforce Marketing Cloud
• Working knowledge of HTML/CSS, with ability to QA emails and format for mobile
• Ability to manage multiple projects when needed and have excellent attention to detail, project planning skills, and analytical skills
• Familiarity with analytical and database tools
• Can comfortably and effectively collaborate with cross-functional teams
• Understands best practices or industry-related compliance lawsPreferred Requirements:
• Salesforce Marketing Cloud Email Specialist CertificationWhy Join Us?We've worked diligently to create an energetic, high-achieving, and zero-ego team culture that is truly unlike anywhere else-you can feel the positive energy from your first interview.Good ideas can come from anywhere, and we've created a work environment to facilitate hyper-collaboration and inspiration-sharing.We value employee engagement and teamwork as a critical component to our business.Our goal is to nurture internal talent and create opportunities for growth and promotion, and we firmly believe that when one team member succeeds, we all succeed.Compensation:

• 401K with employer match
• Work with the country's largest virtual accounting firm
• Work with cutting-edge technology
• Join an engaging community of like-minded individualsDiversity1-800Accountant is an equal opportunity employer and makes employment decisions on the basis of merit. 1-800Accountant's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
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Keywords: 1-800Accountant, Bellingham , Senior Email Marketing Manager (Salesforce Marketing Cloud), Executive , Seattle, Washington